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These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results poss
課程介紹
Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and re-evaluate your business activities.
These seven are: product, price, promotion, place, packaging, positioning and people.
As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.
The above mentioned will be discussed and proposals on how it could be used in business.
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