One Festival Connecting All Others In India

September marks the commencement of a series of festivities in India that drive deep into Autumn. Although the Festival of Lights takes center stage and is usually known worldwide during Halloween, it falls on the same day this year. Along the way, there are dozens of festivals with sounds of revelry issued deep into days and nights. What connects them all is a central extravaganza of shopping led by the global e-commerce platform Amazon with its annual Great Indian Festival Sale.

Indians are known for spending an unprecedented amount during festivals to make the most of the Amazon sale. There are dozens of other e-commerce platforms trying to compete with Amazon whose net revenue keeps soaring every year, surpassing the previous quarters' with record-breaking margins.

So, as you head out to enjoy the festivities this autumn, we need to embrace the moments of happiness, forge new memories, and carry that warmth in your heart through the colder months ahead. Shopping is becoming crucial to bring satisfaction to souls, but no superficial merch lasts longer than a human connection.

Here's to a season filled with laughter, love, and the magic of community—may your autumn be as bright and beautiful as the foliage around you!

P.S. To compete with Amazon, I have created my own bumper offer as my closure to September.

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